Project Overview:

Project Name: EXA
Objective: Develop a dynamic platform connecting creators and fans through direct messaging, exclusive content, video calls, live streaming, tokenization, and a gamified engagement system—delivering a rewarding experience for all users.

1. Primary Goals

  • User Account Systems:
    Develop robust, secure account setups tailored for both creators and fans.

  • Monetization Features:
    Implement paid content, tipping, direct messaging, phone/video call functionalities, and live streaming.

  • AI Chat Messaging:
    Incorporate a chatbot within messages to facilitate continuous (24/7) fan engagement when creators are offline.

  • Backend & Transactions:
    Build a secure, scalable backend to support real-time interactions and financial transactions.

  • Scalability & User Experience:
    Ensure a reliable, high-performance, and user-friendly platform across web and mobile interfaces.

2. Requirements & Deliverables

2.1 User Management

  • Registration & Authentication:

    • Account Creation: Email/Password sign-up with optional social login.

    • ID Verification: Required for compliance and security.

  • Account Types:

    • Creator: Can upload content, message fans, host video calls/live streams, monetize content, and access analytics.

    • Fan: Can purchase coins, discover creators, engage via calls and content.

  • Profile Management:

    • Fan Profiles: Basic info (Name, Email, Avatar), coin balance, subscription history.

    • Creator Profiles: Bio, physical measurements (Height, Bust, Waist, Hips), coin balance, monetization settings, ID verification status.

  • Security & Data Privacy:

    • Compliance with GDPR, PCI-DSS.

    • Data protection via SSL/TLS, hashed passwords, and secure storage.

2.2 Monetization & Interaction

  • Coin System:

    • Purchase Flow: Fans buy “coins” using fiat (bank, credit/debit, PayPal). 1 Coin = $0.10 Cents USD

    • Usage: Spend coins on premium content, pay-per-minute calls, live stream tips, and gifting.

    • Tracking: Real-time updates of coin balances and purchase history.

  • Paid Content:

    • Content Types: Photo, video, voice, text posts.

    • Pricing: Set by creators or use platform presets.

    • Access Control: Coin deduction on purchase, DRM/watermarking to protect content.

  • Phone & Video Calls:

    • Pay-per-Minute: Clock starts counting by the minute and coins start deducting when call or stream begins.

    • Custom Pricing: Creators can set personal rates.

    • Scheduling: Fans request calls; creators accept or decline.

    • Integration: Use Amazon Chime, Twilio, or WebRTC for reliable calls.

  • Live Streaming:

    • Public Streams: Free for followers with tipping options.

    • Private Streams: Pay-per-minute or ticket-based access.

    • Interactivity: Live chat, polling, virtual gifts.

    • Scalability: High concurrency support, optional auto-recording.

  • Messaging System:

    • Private Messaging: One-on-one chats with optional paid messages.

    • Attachments: Support for photo, video, and audio files.

    • AI Chatbot Integration: Automatic replies when creators are offline and premium content suggestions.

2.3 Revenue & Commission

  • Revenue Split: Creators earn 80% of net revenue; platform retains 20%.

3. Feature Modules

3.1 Discoverability Tab

  • Search & Filters: Home page showcasing creators with filters (name, location, tags).

  • Trending & New Creators: Highlight emerging talent.

3.2 Game-Style Engagement

  • Leaderboards: Rank top fans (by spending) and creators (by earnings/active hours).

  • Challenges: Time-based competitions (e.g., most tips in 24 hours).

  • Achievements & Badges: Rewards for milestones (e.g., “100th Live Stream”, “$100K Earned”).

3.3 Referral Program

  • Creator Incentives: Bonus coins for creators who invite new users.

3.4 Creator Sessions

  • Live & Upcoming Sessions: List of sessions (workshops, Q&As, fitness classes)

  • Pre-Recorded Sessions: Option to purchase recorded sessions.

  • Coin-Based Enrollment: Use coins to join sessions.

  • Ratings & Reviews: Collect feedback after sessions.

3.5 Analytics Dashboard (For Creators)

  • Real-Time Metrics: Earnings, tips, fan engagement, content performance.

  • Custom Reports: Filter by date, content type, audience demographics.

  • Incentive Tracking: Monitor progress toward badges, challenges, and rewards.

4. Subscription Management

  • Monthly Subscriptions:

    • Auto-Renewal: Fans receive exclusive perks with automatic monthly renewals.

    • Custom Pricing: Creators set monthly rates.

    • Cancellation & Refunds: Clear policies on non-refundable fees.

  • Payment Gateway Integration:

    • Accepted Methods: Stripe/Credit/Debit Cards, PayPal, etc.

    • Earnings Dashboard: Creators withdraw earnings via bank transfer, PayPal

5. Technical Architecture

5.1 Frontend

  • Technology Options:

    • Web: React, Vue, or Angular

    • Mobile: React Native, Flutter, or native approaches

  • Key Considerations:

    • Responsive design across devices

    • Concurrency support for live streaming and real-time interactions

    • Intuitive interfaces for purchases and calls

5.2 Backend

  • Framework Choices: Node.js (Express/Nest.js), Python (Django/Flask/FastAPI), or Ruby on Rails

  • Database: PostgreSQL, MySQL, or MongoDB

  • Real-Time Services: WebSockets/Socket.io

  • Architecture: Evaluate microservices vs. monolith for scalability

  • Caching: Use Redis or Memcached for leaderboard data and sessions

5.3 AI Integration

  • Chatbot Engine: GPT-based APIs (OpenAI, Claude) for automated replies and intelligent engagement

5.4 Infrastructure & DevOps

  • Hosting & Containerization: AWS, GCP, or Azure with Docker/Kubernetes and auto-scaling

  • CI/CD Pipelines: Automated builds, testing, deployments

  • Monitoring & Logging: Tools like Grafana, Kibana, or Splunk for real-time tracking

6. Security & Compliance

6.1 Data Protection

  • Encryption: HTTPS (SSL/TLS) for data in transit, hashed passwords, potential database encryption

  • Role-Based Access Control: Restrict administrative privileges

6.2 Payment Security

  • PCI-DSS Compliance: Adhere to standards for cardholder data

  • Fraud Prevention: Monitor suspicious transactions, manage chargebacks

6.3 Platform Moderation

  • Community Guidelines: Clear rules and robust ban system

  • Content Moderation: Automated filters, user reporting, admin review processes

7. User Flows

7.1 Fan Onboarding

  1. Sign Up / Login: Use email/password or social methods.

  2. Explore Creators: Browse the Discoverability tab by category, popularity, etc.

  3. Purchase Coins: Complete payment flow using fiat.

  4. Interact with Creators: Access paid content, initiate calls, send tips.

  5. Subscribe (Optional): Enjoy monthly perks via auto-renewal subscriptions.

  6. Engage & Track: Earn badges, view progress, and see leaderboard rankings.

7.2 Creator Onboarding

  1. Register as Creator: Provide necessary info and complete ID verification.

  2. Profile Setup: Fill out bio, measurements, and monetization settings.

  3. Set Pricing: Define rates for calls, streams, classes, and other features.

  4. Upload Content: Share initial photos, videos, or posts.

  5. Access Analytics: Use dashboard to track earnings, tips, engagement, and performance.

8. Development Roadmap

Phase 1 (MVP):

  • User Registration (Fans/Creators)

  • Coin System & Purchase Flow

  • Basic Paid Content (Photos/Videos)

  • Messaging with AI Chatbot

  • Live Streaming (Public/Private with tipping)

  • Video/Phone Calls (Pay-per-minute)

  • Creator Directory with search/filter

  • Analytics Dashboard (Basic insights)

  • Core Backend Infrastructure (Authentication, payment integration, scalability)

Phase 2:

  • Implement Leaderboards, Challenges, Achievements

  • UI/UX refinements & performance optimizations

Phase 3:

  • Content Moderation (AI-driven scanning, reporting)

  • Creator Collaboration (Multi-creator streams, shared classes)

  • Global Rollout (Localization, multi-currency support)

Additional Q&A

1. Would content creators sell their merchandise directly on the platform?

No merch right now, just digital classes, live stream classes that can be joined for a fee

2. How do you plan to manage content ownership on the platform? Do creators retain full rights, or should there be specific licensing agreements for the content they upload (e.g., allowing the platform to display, promote, etc.)? The platform will own full rights or 100 year licensing agreement whichever prevents future less headaches

3. For the AI chatbot integration, should the chatbot only offer responses to fans when creators are offline, or would it also be involved in content recommendations, interactions, and engagement? It should be an option for the Creator to switch on or off. If its on, the AI Chatbot will respond to Fans in the messages

4. Assuming the need for content protection, would you require DRM (Digital Rights Management) features, watermarks, encryption, or measures to prevent screenshots and screen recording to avoid unauthorized sharing and distribution of premium content? Yes a watermark feature 

5. Assuming creators will have the ability to set their own pricing for content, video calls, and live sessions, they will also be able to accept or reject fan requests for calls and sessions. - Yes Creators will have a option to switch on or off to accept calls or video calls. Even of the feature is on, Creators don’t have to accept the call.

6. I assume that creators will be able to see analytics like total sales and earnings, content engagement (most viewed/liked content), fan growth (new followers, active fans), live stream/call analytics (views, duration, tips), and monetization insights (revenue breakdown). Yes Creators will have a dashboard displaying all these analytics

7. Will the payment system require support for multiple currencies and regional compliance (e.g., PSD2 or PCI-DSS)? Yes, multiple currencies and crypto

8. Are there any specific preferences for video streaming protocols, such as HLS or DASH? No Preference

Notes

To design a gamified experience that fosters competition and provides rewarding incentives. By offering bonus coins to creators as they achieve milestones, we can encourage them to spend more time on the platform, actively engaging with fans and other creators.

Example Idea of Creator Profiles: Name, Stats, Ranking, Coin Balance, etc